Owning a startup, in and of itself, is challenging. Having the monetary capacity and knowledge to get a business off the ground is one thing; surviving the fierce competition, volatile economy, as well as the oftentimes changing and unpredictable marketplace is another. However, growth of the business is the major goal of every entrepreneur. Therefore, how we get from where we are today to our goals is essential. There are some major tools startups need to effectively grow their business without breaking the bank or selling valuables.
It is common knowledge that the numbers of tools for business grow from day to day, as innovation and technology grow so do developers, so, it might be a real struggle to choose the best tool for your startups. However, there are some basic features you must look out for, these include:
- Easy availability
- Low-cost or free
- Accelerating work
- Integrated with other tools
Tools You Need to Effectively Grow Your Business.
Project Management Software
A new business (particularly one with a remote workforce, or one that requires collaboration across various teams) will need help keeping track of its myriad projects and goals. Organizing tasks efficiently within your team is vital. Managing projects in a small business setting can be even more challenging than doing so within a larger company.
Since the growth of a small business depends in large part on efficiency, it’s important to find project management software that can help you maximize output while keeping your team’s workload balanced. Project management software can provide task lists, schedules, file sharing, communication, and reporting.
Project management platforms like Trello or Wrike are more efficient. These cloud-based tools give a full and transparent look at where each important project is in its lifecycle and allows everyone to trace its progress from inception to completion.
Customer Relationship Management
The primary benefit of any CRM for small businesses is that it helps streamline sales and boost your revenue. Too often this leads to lost or forgotten leads, or turns repeat customers into ghosts.
Your customer relationship management (or CRM) tool will allow you to log and track every aspect of every relationship you build, letting you know how long it’s been since you’ve followed up with loyal customers, or which users are visiting your website and filling out forms but not closing the deal on a purchase. You’ll know everything about your clients, their preferences, past purchases or any other issues and will be able to solve them promptly.
Another big bonus of a small business CRM is that it delivers key insights so you can make smarter sales decisions. It can tell you which lead sources to drive the most sales so you can allocate more time and money where it’s more beneficial. It can indicate which sales reps are struggling to hit their numbers so new strategies can be tested. And it can shed light on what your short and long-term sales forecasts look like.
Email Marketing Software
Growing your business requires communicating through the right channels at the right time. Email is still one of the largest and most used channels to communicate your message and when used correctly can help accelerate your growth and marketing. An email should only be sent to contacts that are engaged with your brand, and not consistently with folks that are not responding or have become unengaged.
There are different email marketing tools to choose from. Mailchimp and constant contact amidst many others allow you to build email marketing campaigns with the touch of a button. They also offer built-in analytics to help you figure out the ROI of your email marketing efforts. You can drill down and examine who opened your emails, what links they clicked on, and who might be most interested in a follow-up message or offer.
Social Media Management
Not only do you need a website for your startup, but a presence on all major social media channels is also highly recommended. That means posting, engaging with other users, responding to customer questions and feedback, and otherwise being active to show your commitment to the platform(s).
Rather than spending all day and night checking your Facebook, Instagram, and Twitter pages, use a management tool like Hootsuite, Buffer, and PostPlanner. to monitor feeds, schedule posts, interact and engage, and view analytics all from one single dashboard. This software also helps in scheduling your post on social media, it makes posting scheduled, quality posts easy. Most importantly, they are easy to use, cheap, and effective.
File Storage and Access
All of your important documents, from your project files to your articles of incorporation, should be stored “off-site,” in the cloud. Small businesses experience a number of benefits from storing their data in the cloud, including cost savings and the ability to access data from anywhere with an internet connection.
It also ensures all workers has the most up-to-date version of working docs, like client proposals, training documents, SOWs and contracts. Rather than investing huge amounts of money on in-house data security, cloud storage providers include different benefitting services, including security, backup, and many added advantages to their software.
Cloud storage has many benefits for small businesses. It is secure, reliable, and enables personnel from all over the world to remain connected. Get Google Drive or Dropbox storage to safeguard your backups, as well as grant access to users from any location and make updates to important files on the fly.
The prime responsibility of a small business owner is to keep the business profitable, hence, there is a need to be detailed with the bookkeeping and accounting of their business. However, this task can be tiring, therefore, you need to acquire Accounting software to enables you to automate and streamline one of your time-consuming administrative tasks.
The software performs all functions that a manual system does, but calculations are done automatically and the process goes much faster. Besides the speed of processing accounting data, another advantage of small business accounting software is the way it organizes financial information. The data is saved and organized in a certain way, which is easy to find.
In addition, the Accounting programs help keep the numbers accurate. Most calculations are done automatically, eliminating errors in transposing numbers or other human mistakes. The system also recognizes the income and tax liability without further manual intervention and no manual mistakes. Once a system is properly set up, it works like magic. It also stores business’ financial data online so it can be accessed from anywhere.
In conclusion, as a business grows so does the required tools to make your workload easy and smooth. It’s especially important to have these tools in place to manage and monitor your business.