What should you look for in video editing software for Mac? That is a question you may ask when looking for an application to edit your videos. But the better question is where do you plan to use your videos? The answer can help you choose, as some solutions are simpler than others, allowing for the quick creation of professional-quality presentation or tutorial videos. Other platforms are the more advanced types, with an array of high-tech tools suitable for use by commercial video/film producers and editors.

You’ll be perplexed at the multiple range of video editing software for Mac in the market today. If you research all of them, you’ll need to take a few days of leave from work. Don’t worry; we have done the heavy lifting for you and came up with a lineup of the best video editing software for Mac. These best video editing tools are either intuitive to casual users or powerful for pros, while some are scalable so that they can be used by both types of users. We also highlight the key features of each software to make it easier to compare them.

Hence, it’s important to know that good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition.

Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. 

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions.

Best free video editing software for Mac

Final Cut Pro: 

First on our list best video editing software for Mac is Final Cut Pro. It is Apple’s premier professional video editing software for macOS users. The application is built to tap into the robust processing core, graphics card, and VRAM that power the latest Mac machines. With the software harnessing the multi-core and multi-thread hardware capabilities of Macs, together with a huge set of cutting-edge editing tools, the result is smooth and accelerated post-production work from start to finish.

Final Cut Pro gives you the ability to import, share, and edit videos from a variety of cameras and devices with support for multiple formats. It has numerous tools for editing and timeline, trimming, effects, audio enhancement, color correction, closed captions, multimedia management, and project workflow. It can handle VR headset playback and 360-degree video editing, as well as HDR and ProResRAW sources. The software allows you to integrate dozens of third-party tools, devices, content, and plug-ins to give you an extendable platform.

The software is a standalone, on-premise solution priced at $299 (one-time payment). While it is locally deployed, the software allows you to upload, organize, and download files from online storage and stock media sites for project collaboration and sharing. It is designed for iMac and MacBook computers with macOS 10.13.6 or later versions of the operating system.

Adobe Premiere Pro:

This is a video editing software for professionals and enthusiasts. Its claim of being “a cut above the rest” has an element of truth about it. That’s because it has become a popular tool for filmmakers, videographers, TV editors, and YouTube content creators. It has evolved into an industry-standard not only in video editing but also in workflow automation and media asset management. It supports all kinds of cameras, all types of formats, and any platform, including Mac and PC. This would make an excellent platform to use in conjunction with content marketing software, which could assist you in reaching out to your audience.

From its extensive R&D and the suggestions of its horde of users, Adobe Premiere Pro is a continually improving product with new features rolled out for every new release. It offers a new Freeform view for organizing and viewing storyboard and media files; rulers and guides for the precise layout of clips, text, and graphics; auto-Ducking for adding ambient sounds into your audio mix; faster mask tracking; and a dozen other enhancements on audio and video. 

Of course, all the other features Adobe Premiere is known for are still there, including precise color grading, motion graphics, and animation, instant audio improvement, and integration with hundreds of partner technologies.

Open Shot:

This is an easy-to-use application. Its eay-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.

OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. It features include;

  • Unlimited layers for watermarks, background videos, and audio tracks
  • Customizable title-card templates
  • Drag-and-drop functionality for easily adding video, audio, or image files
  • Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
  • Powerful key-frame animation capabilities for creating animated videos.

iMovie:

This is another Apple product designed for macOS and iOS platforms. It is an entry-level video clip editing tool to help you produce visual stories from photos and videos. It gives you access to themes, templates, and tools for adding music, titles, and effects. It makes it easy for you to capture and cut photos directly from your iPhone, transfer them automatically to your iCloud Drive, then download them to your Mac or iPad, where you can add music, transitions, and fades, special effects, and other final touches.

iMovie, however, is not a barebones application. It can handle 4K videos and is loaded with dozens of design styles for creating animated titles and credits. You can also apply cinematic filters and effects on the entire video or the selected clip. In addition, it lets you control video speed (speed up or slow down), include green screen effects for changing backgrounds, put in picture-in-picture or split screens, and add or edit audio elements. iMovie is free and can be downloaded from the App Store.

HitFilm Express:

This is another free online video editing and visual effects software that gives you all the tools you need to prepare you for professional filmmaking. You can create Hollywood-style movies right from your home studio without the need to hire professional video editors.

The software supports both Mac and Windows and is ideal for indie filmmakers out to make theater-ready movies. It gives you a revolutionary workflow that can combine timelines, customize the interface, work with various formats, configure export settings, and more.

With HitFilm Express, you get video editing tools for adding animations, enhancing composite shots, add unlimited video/audio tracks, modify layers, make precise cuts, and add smooth transitions. You also have at your disposal tools for color correction and grading, keying and extraction, 3D modeling, simulating objects and particles, and an array of other special effects.

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